I have been doing a study on the outdoor advertising industry in India recently as a part of a consultancy assignment at work, and one of the catch phrases which people in this industry use to describe their business is
In outdoor, the medium is the message!
Interestingly today, I came across this article about a 7500 square foot ad which has been commisioned for Chanel. It is a whole mobile art pavilion which looks something like this...
Designed by a London based designer, this futuristic looking building has been commissioned by Chanel. And voila! amongst one of the many description of the building, one of them goes as follows,
The most important piece of art is the container itself!
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